BMW Takes Auto Loan Lead

According to J.D. Power Asia Pacific Reports, BMW Japan Finance has just been listed as Highest in Dealer Satisfaction with Automotive Financing in Japan, whereas Volkswagen Financial Services Japan won among client satisfaction. The 2007 study was released last week, and the study says that they are auto loan top dog.

Each year the study evaluates how the public see the various companies that they interact with when they purchase a new car. They see how the companies react with their clients, how their sales staff works together, and what sort of credit products they offer new car buyers. The study has been on for four years, and is considered one of the best indications in the industry of how car buying trends will go.

They found that auto loan clients liked Volkswagen best, with Mitsubishi and Subaru coming in behind them. Dealers liked BMW Japan the best, with Toyota and Mitsubishi coming in behind them in that order. Mitsubishi fared much better this year from last year, simply because they had a great increase from last year of 69 points.

The study is based on data that they compile from responses from financial service users who purchased a new car, during the first six months of last year, and dealers from July to October of last year. Each dealership had to evaluate a max of three auto loan providers.

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