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Cholamandalam MS Looking
for Auto Insurance
Cholamandalam MS General
Insurance Company Limited is looking to
increase the amount of business that they
do for auto insurance. They have come up
with the idea that if they work with
Hyundai Motor India Limited and become
their exclusive car insurance dealer, then
they will drastically increase their
business.
They are approaching the vehicle
manufacturer and the dealers and asking
them to consider them a preferred car
insurer for all Hyundai vehicles. This
makes the non-life insurer the prevalent
car insurer for each person who walks into
the dealership looking for a car, and
hence car insurance.
The SVP of Cholamandalam MS says that if
they get the deal it would give them
access to 184 Hyundai Motor’s dealers, as
well as 20-25% of the premium. This would
increase the company’s car insurance
portfolio ten fold as not only would they
be bringing in money from those
dealerships, but also from future
expansions that would be leading up to 250
dealerships eventually in total.
This is the second such deal for the
company as they already have a similar
agreement with Toyota Kirloskar Motor
Private Limited in Bangalore. They have
already written about 8,000 car insurance
premiums on the Toyota cars to date, and
they get about 20% of the total car
premium.
The insurance company likes the deal
because they are bringing in a steady
stream of car insurance premiums, and the
dealerships like the deal because they are
getting a steady stream of car insurance
commissions. It is truly a win-win for
both companies.
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