Progressive Auto Insurance Wins Webby

The Progressive Group of Insurance Companies’ web site has won The Webby People’s Voice Award. The auto insurance company’s website, www.progressive.com, was voted on by the public who voted it the best car insurance Web site of 2007.

Progressive is the nation’s third largest auto insurance group, and the Webby Awards is the leading international award honoring excellence on the internet. It covers web sites, interactive advertising, online film and video, and mobile web sites. They have two sets of awards, one is judged by the International Academy of Digital Arts & Sciences and the People’s Voice awards are determined by the online public.

For the people’s awards, more than 400,000 votes came on from online from all around the world on a variety of topics. Progressive’s site won because people need car insurance and they want an easy way to get it and to find out what the auto insurance might cost them. Progressive’s site does both.

Progressive was also the first major car insurance company in the world to offer a web site, and people say that they want car insurance that is easy to shop for, buy, own, check on, etc. Progressive’s auto insurance web site does that for people. Progressive also offers the first auto insurance “rate ticker” which shows people what they would pay for Progressive as compared to other auto insurance companies, and people really like that.

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