Centurian Changing Auto Loan Image

The Centurion Bank of Punjab is trying to change the way that people view them. They are seen as having their primary focus on auto loans, and now they want to move into other areas of retail banking. They know that all this time their focus was auto loans, but they hope that customers will now start to see them as something more.

Vivek Vig, Country Head, CBofP, says that even though their “legacy” has been auto loans, they find that it is time to branch out into other areas. They are going to be handling more features, different features, than what they have used before. They are adding “mobile money transfer, internet banking, etc.” in addition to a slew of other things that they think their customers might benefit from.

They say that currently 10% of their bank portfolio is tied up in uto loans, and they think that this is the perfect time to diversify. They also think that now might be the time to start giving some of their rivals a run for their money.

Vig says that although they have given “extra” attention to auto loans up until now, in the last three years or so they have been looking elsewhere. He says that they have been working to change their image for some time now; that this is not an overnight decision on behalf of the bank.




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