Esurance Growing Leaps and Bounds

Esurance Inc. has grown tremendously over the past few months, and many say it has to do with their marketing and their overall growth initiatives. They have added a sexy cartoon spy which alone is driving business their way – and they are ecologically friendly, which is making a lot of people very happy.

The company is online only, which keeps their overhead low so they can offer terrific rates to their auto insurance customers. They also save tons of paper, and thereby trees, which is making the environmentalists happy. They are easily one of the fastest growing auto insurance companies in the nation right now.

The company says that their revenue grew by 70% this past year, and they expect it to do just as well if not better this year. They attribute it to savvy marketing skills, and their new Erin Esurance, who is a pink haired super spy. They have literally plastered her face all over the place, as the company spends more than $100 million on advertising this year.

The company says that they get requests from auto insurance customers and non customers alike for autographed photos of her. Some call her a Jessica Rabbit type personality, while others compare her to Disney’s Cinderella and Little Mermaid. They say that the character has literally driven auto insurance business to their front door.
 

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