BMW Selling Car Insurance

 
When one thinks of auto insurance, one does not normally think of the automaker BMW. One thinks of BMW as the world's largest maker of luxury cars, and perhaps some of the best-known status symbols out there today, one does not think of auto insurance. However, that is all about to change.
 
Bayerische Motoren Werke AG, more commonly known as BMW, will start selling auto insurance for Allianz SE - which is Europe's biggest insurer. They know that by offering auto insurance to their clients they will not only be increasing their profits, but they will also be getting more revenue from their car sales. There will offer traditional auto insurance as well as a variety of other types that might be necessary in this economy.
 
Through this partnership BMW is going to be able to offer auto insurance that includes a provision for monthly payments if clients are unable to make their payments due to finances. There will also be insurance that guarantees a car's value in the event of an accident. They are going to offer an additional range of services to be added to the auto insurance that it is currently offering leasing customers.
 
They are leasing customers account for about 50% of their sales, and by adding in auto insurance according to the company they should be able to achieve their 2012 profit goals. The auto manufacturer also makes the Mini and Rolls-Royce vehicles, and they will be offering auto insurance on those as well. They believe that through this partnership they will be able to offer all of their leasing customers auto insurance policies through their company.

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